Company seeking to enlarge reseller relationships in region
Columbus, OH, and Singapore — October 31, 2003 — Sterling Commerce, a business integration solutions provider, today announces its official launch into mainland China. The company will expand relationships with more than 15 resellers in Asia and look to add additional partners to penetrate the market.
"For the next 12 months, China represents the most significant market expansion for Sterling Commerce," said Sam Starr, president and CEO, Sterling Commerce. "With the growth in the economy and the pressure on enterprises to become even more competitive globally, Sterling Commerce is positioned to help companies in China succeed."
Sterling Commerce said it helps customers reduce cost and increase efficiency by integrating different business systems, applications and people internally and throughout the supply chain.
Established in Asia Pacific in 1992, Sterling Commerce has built a customer base in the banking, logistics, manufacturing and consumer packaged goods industries, including customers such as Sony Supply Chain Solutions, Bridgestone and Sanyo Semiconductor.
"Our initial focus will be the banking community in China. We currently have a strong relationship in the top banks globally with nine out of the top 10 banks using our Connect products," added Starr.
Sterling Commerce has an indirect market strategy in Asia, relying on partners for sales, first-line support and implementation services.
"We currently have more than 15 reseller partners in Asia who understand the local business intricacies and will pursue this same successful strategy as we enter China," said Starr.
