Hybrid Shoppers Take Over This Holiday Season

Despite inflation, supply chain issues and low inventory are motivating consumers to get a jump on shopping as early as October.

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Jelena - stock.adobe.com

Although 25% of consumers expect to do the majority of their shopping online, 55% will be hybrid shoppers, illustrating the need for retailers to bridge the digital and physical to support the 85% of shoppers who expect consistency during every interaction, no matter where it takes place, according to a Loqate survey.