In the absence of retail giant Toys ‘R’ US, major toy manufacturers are turning to online services to sell their products directly to consumers.
In response, Hasbro last week launched a new e-commerce site where shoppers can pre-order exclusive merchandise before it hits store shelves.
Mattel is catering to collectors with annual online memberships that range from $19.95 to $34.95 and offer limited edition or hard-to-find products. Spin Master, Lego and Funko have also introduced direct-to-consumer options.
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