Nike is facing a scary time in its history.
The sportswear giant announced earnings March 21, showing the company's sales and profits were hit by a slowdown in the retail industry. Sales growth for next quarter is looking bad, too.
This has analysts seeing next fiscal year as a "rebase year." The company is now focusing on shifting away from wholesale to building its direct-to-consumer infrastructure. As Nike shifts to focus on both direct to consumer and online, there is some expectation that it will be a rough time.
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