Cubs-Focused Sports Retailer Halts Online Orders after Demand Surges

Sports World Chicago can’t keep up with online demand for Cubs gear since the team won the National League Championship.

October 28, 2016

Internet Retailer

Cubs Website 581391ef324a0

If there were scorers in e-commerce as there are in Major League Baseball, retailer Sports World Chicago would be charged with an error.

A spike in demand caused by the Chicago Cubs winning their first National League championship in 71 years prompted the retailer to stop taking online orders for the foreseeable future.

Sports World Chicago, No. 993 in the 2016 Internet Retailer U.S. Top 1,000, wrote on its website that it stopped taking online orders because it simply cannot keep up with demand. The retailer is located across from the main entrance to Wrigley Field, home of the Chicago Cubs, who have not won a World Series since 1908. Sports World Chicago’s site did not crash and can still be browsed, but shoppers cannot add goods to a cart.

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