Feb. 1, 2016—Consumer packaged goods (CPG) e-commerce sales skyrocketed 42 percent in 2015, well in advance of overall e-commerce growth and driven by Amazon subscription sales (which more than tripled), according to data analytics firm 1010data.
1010data compiles online clickstream data from 10 million panelists in the U.S. to follow sales, with the analysis adapted to mirror U.S. Census demographics, according to Tim Wilson, vice president of online insights. The company’s data for e-commerce includes 50 CPG categories, in addition to other sectors, and revealed e-commerce increased 30 percent overall in the U.S. in 2015. The 1010data service includes the top 100 mass online retailers, which it projects account for 95 percent of e-commerce sales in the categories it tracks.
According to a recent Morgan Stanley report, e-commerce only makes up for around 2 percent of grocery sales, but the report also forecast increasing growth this year, based on a survey that revealed 26 percent of U.S. consumers plan to purchase groceries online this year.
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