Growing e-Commerce Business Selects Snapfulfil Warehouse Management

CoolGlow faced challenges of available warehouse inventory space to support its order growth and managing operations

Schaumburg, ILAugust 12, 2015Synergy Logistics, a provider of global software-as-a-service (SaaS) warehouse management systems (WMSs), announced that CoolGlow selected its Snapfulfil SaaS WMS for its Dallas fulfilment center. CoolGlow is a rapidly growing e-commerce business, and is the largest source of glow, light-emitting diode (LED) and party items available on the Internet.

In 2014, CoolGlow faced challenges of available warehouse inventory space to support its order growth and managing operations because of disparate home-grown software solutions that it no longer wished to support. To address these challenges, it secured a new facility in 2015 to support its five-year growth projections and evaluated WMS providers that it could partner with to meet its scalable supply chain solution requirements. After an extensive review of WMS solutions in the marketplace, the company found there wasn’t a WMS solution better positioned to partner with than Snapfulfil.

According to Ned Hakam, CEO of Coolglow: “CoolGlow is a fast-growing e-commerce company, and we require our capital deployed towards growth and expansion of our business vs. software systems. We evaluated a number of solutions, and found Snapfulfil’s superior user interface, SaaS/cloud model, inclusive solution options, no upfront capital expense, long-term partnership support and rapid deployment ability met all of our requirements. Snapfulfil has a proven long-term success rate with numerous e-commerce companies, which was a significant requirement for our decision. We were so impressed with the company, software and client list that we engaged Snapfulfil for a multi-year opportunity to support CoolGlow as a strategic partner to our future success.”

With Snapfulfil, CoolGlow will eliminate support of a home-grown inventory management system, remove paper from its operations, increase inventory and order accuracies, optimize warehouse space utilization, increase labor efficiencies and go live with the solution in roughly 45 business days to support its new facility.  

With a cloud-based WMS, Snapfulfil maintains and provides the application and hardware infrastructure. CoolGlow will access the WMS via a web browser, and gain the functional benefits and speed to value of a Tier 1 WMS without the capital expense, hardware costs or information technology (IT) resources typically needed to support an on-premise system.

Chris Anton, Snapfulfil’s head of sales for North America, said, “Our highly adaptable Tier I WMS supports high-volume operations with simple, easy-to-use user interface options that allow companies like CoolGlow to ramp up quickly, without the usual cost overruns."

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