Hy-Tek Material Handling reintroduces itself with a new brand identity, positioning and brand promise as Hy-Tek Intralogistics.
“Over fifty years ago, Hy-Tek set out on a mission to build the organization into a single-source platform for our customers,” says Sam Grooms, CEO of Hy-Tek. “We have done this by developing internal expertise and through the acquisition of several brands. I am excited about the future of Hy-Tek Intralogistics. We believe this name best represents our comprehensive offering and supports our vision.”
- Hy-Tek Material Handling originally started as Slife Material Handling in 1963.
- The name and logo continued for 26 years until Sam Grooms, and four others, purchased the company in 1989 and renamed it to Hy-Tek Material Handling.
- Now creating a single-source platform that can meet customers at any stage of the process.
- Hy-Tek will be taking steps to migrate all its acquired companies under the new Hy-Tek Intralogistics brand by early 2023.