Burberry Pushes E-commerce

The fashion house is partnering with Farfetch to expand its global reach by more than 150 countries.


Burberry is pushing its e-commerce presence by releasing its entire inventory on the online fashion retail platform Farfetch. The fashion house is targeting young, tech-savy consumers as they grow their online presence.

With the new partnership, Farfetch will offer an immediate around-the-clock delivery service for 24 horus after Burberry’s February 2018 fashion show in London. Burberry will also be releasing items from their archives as part of the “capsule collection.” Items from the collection will also be available to purchase after the fashion show.

“Burberry has led the way in digital and this is a natural and significant evolution for us as we seek to reach a young fashion-conscious consumer,” Daniel Heaf, SVP Digital Commerce & Digital Marketing at Burberry said.