Port Logistics Group rebranded as Whiplash, underscoring its evolution from port-centered logistics management to streamlined direct-to-consumer (D2C) and retail omnichannel fulfillment services.
“We are uniting the strengths of two reputable brands under Whiplash to highlight the connection between technology and omnichannel fulfillment, affirming our vital role in delivering on our clients’ promises to their customers via our portfolio of services, suitable for companies of any size or scale,” says Jeff Wolpov, CEO of Whiplash.
“Our ongoing investments in both our people and new technological innovations have been proven to support the array of operations and infrastructure required for a seamless customer experience,” says Greg Morello, president and chief commercial officer at Whiplash. “As the line between D2C brands and traditional retailers continues to blur, we have front row insights into where retail is headed. We look forward to continuing to enhance our customer’s brand experiences—no matter where they are in their growth journey.”
From PR Newswire:
- The rebranding initiative follows Port Logistics Group’s April 2019 acquisition of Whiplash Merchandising Inc.
- The Whiplash e-commerce platform provides integration, order management and warehouse management capabilities to brands.