Research on the benefits of developing a productive sales and operations planning (S&OP) process is one of the most discussed topics of supply chain management. S&OP consistently ranks as one of the top three priorities for management teams, and is the decision process used to match a company's demand to supply and align to its business strategies. While many companies find it difficult to push past the challenges preventing them from achieving a highly effecting S&OP process, this whitepaper presents potential ways to overcome them and maximize success.