TrusTrace announces a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.
“In a rapidly evolving industry in which regulations are becoming more stringent and consumer expectations are higher than ever, this partnership is a pioneering initiative; we are addressing not only today’s challenges, but we’re paving the way for a more sustainable future,” says TrusTrace CEO and co-founder Shameek Ghosh. “This collaboration unites TrusTrace’s deep expertise in supply chain traceability and transparency, Carbon Trail’s advanced environmental insights, and Xoriant’s robust implementation capabilities to offer an end-to-end solution that empowers fashion brands and retailers to overcome the challenges of regulatory compliance and improving impact.”
Key Takeaways:
- The new solution leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.
- This solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third-party accreditation.
