ToolsGroup launched its promotion planning software, Promo Planning, which simplifies and streamlines promotion optimization for retail and consumer products (CPG) companies.
Promo Planning, powered by ToolsGroup’s Service Optimizer 99+ (SO99+) supply chain planning software, leverages machine learning to automate the complications of promotion planning. It allows marketing professionals to plan and optimize campaigns with a level of detail that is relevant to their needs, all while staying perfectly synchronized with their supply chain colleagues.
ToolsGroup’s web-based promotions planning software was specifically designed to organize promotional events in the demand forecasting process to:
· Bridge the gap between marketing and operations which often results in lost sales or obsolescence
· Improve forecasting accuracy to anticipate promotional uplift and subsequently raise service levels
· Provide real-time scoring of promotional uplift with machine learning for better future promotions