Survey Reveals Impact of “Amazon Effect”

Most people shop both online and in stores, but fewer than 3% shop only at one or the other.

Amazon Prime

An Onfleet survey of 1,000 U.S. consumers between the ages of 18-65 revealed that their experiences with Amazon have heightened expectations for all types of delivery, creating what’s called the “Amazon Effect.”

According to results, 62% of respondents reported shopping at, with less than 1% saying they had never shopped there.

Most people shop both online and in stores, but fewer than 3% shop only at one or the other.

Nearly 78% said their Amazon experience has raised their expectations for all deliveries, and one in four consumers said same-day delivery is very important even for household items.

Nearly 40% of consumers said they expect local stores to be able to deliver household items the same day.

Nearly half of consumers surveyed say accurate ETAs are extremely important. Less than 7% say they are not important.

However, they also said local delivery fleets are not consistently communicating with customers on delivery status.

Almost 78% would be more likely to shop from a restaurant or store that always provided accurate ETAs and delivery updates.

In late September 2019, Onfleet worked with Prolific to survey consumers on their shopping preferences and delivery expectations.

“Even when faced with something that seems insurmountable, these results show that local brick-and-mortar retailers can still draw consumers away from Amazon if they can offer a well-executed same-day delivery service,” says Khaled Naim, Onfleet co-founder and CEO.