Product Lifecycle Management Advocate, Laila Hirr, Joins CIMdata

Author of PLMSavvy blog and product lifecycle management professional joins CIMdata as senior consultant and practice lead

Ann Arbor, Mich.Sept. 12, 2014CIMdata, Inc., a global product lifecycle management (PLM) strategic management consulting and research firm, announced that Laila Hirr, a long-time PLM advocate and advisor, joined the firm as a senior consultant and practice lead.

In the course of her career, Hirr provided PLM strategic guidance and counsel to a wide variety of customers in industries including: aerospace, automotive, white goods, consumer packaged goods, heavy equipment, high-technology electronics and medical devices.

“The challenges faced by each of these industries are unique, but the key issues tend to be the same when properly examined. Getting to common terminology drives out the real issues to help our customers identify the appropriate strategy and approach for their PLM initiatives,” stated Hirr.

Hirr’s work encompasses tackling issues involving the integration of product design information into connected topics, including: regulatory compliance, risk management, supplier management, inventory management, field service management, and portfolio and project planning.

Peter Bilello, president of CIMdata, stated, “Laila Hirr brings a strong history and highly collaborative skills to our team that allow us to continue to build out our practice areas. Her extensive industry, and PLM strategy development and application knowledge are an excellent fit with CIMdata’s core strategic management consulting domains of expertise.”

With over 22 years of experience in the PLM industry, Hirr most recently worked as a program manager at PTC, managing global deployments of Windchill and Service Center.

Hirr holds a master’s degree in mechanical engineering from Portland State University, where she was later named as a Distinguished Engineering Alumni for her contributions to the industry, community and university, and a bachelor’s degree, also in mechanical engineering, from San Diego State University.