CPGs Ally on Supply Chain Benchmarking

Top consumer products companies form board in project to highlight best practices across industry

Top consumer products companies form board in project to highlight best practices across industry

Raleigh, NC — March 17, 2005 — Six leading consumer products companies have joined forces to conduct an in-depth review of the supply chain best practices and metrics of the world's leading consumer products companies.

Campbell Soup Company, Coca-Cola, Coors, Hallmark, Whirlpool and Polo Ralph Lauren Corporation have formed an advisory board for what they are calling the Consumer Products Supply Chain Best Practices Review.

Focused on supply chain processes, the advisory board will define the specific processes and metrics to be surveyed and will oversee the collection and analysis of responses from participating companies through a Web-based interview tool.

The data analyzed will be presented to participants in a series of reports and review meetings that will provide specific insights into the current and best practices of consumer products companies within various industry subcategories.

Consulting firms Tompkins Associates and The Soleus Group will support the advisory board in the execution of the review. The two firms have developed an alliance to jointly market and deliver supply chain benchmarking services aimed at introducing clients to the best practices of the world's leading enterprises. "This industry-specific best practices review will provide a truly unique foundation for delivering improved supply chain execution results and strategy breakthroughs," the firms said in a statement announcing the review.

"We are excited to have these high-profile companies serve on the advisory board and spearhead the Consumer Products Best Practices Review," said Jim Tompkins, president of Tompkins Associates, which offers supply chain consulting and integration services. "Participating companies will be able to compare their operations to their peers, to best practices and to emerging supply chain innovations. They also will be able to chart the next steps they should take towards using their supply chains for competitive advantage."

John Traendly, managing partner of the Soleus Group, a supply chain benchmarking firm, added: "This Advisory Board will ensure that the best practices review focuses on the supply chain processes and metrics that are relevant to the consumer products industry. Most importantly, the results will be detailed and actionable."

A recent, similar supply chain best practices review for the retail industry included retailers with over $500 billion in combined sales, 87,000 total retail outlets and 3.8 million associates among the participants. The first phase of this ongoing retail review included 3,000 questions across 37 different functional topics. This same process, guided by a separate advisory board, will now be applied to the consumer products industry.

Consumer products companies interested in learning how they can participate in the Supply Chain Best Practices Review can contact Tompkins Associates.

Additional Articles of Interest

The focus in the retail sector has shifted from managing the movement of goods to managing the information about goods. Read more in "Ramping Up the Retail Supply Chain," in the February/March 2005 issue of Supply & Demand Chain Executive.