EMI Music North America Live with Supply Chain Execution Solutions

Record label deploys Provia technology to deliver product to retail with greater efficiency and at lower cost

Record label deploys Provia technology to deliver product to retail with greater efficiency and at lower cost

Grand Rapids, MI — August 18, 2005 — Recording label EMI Music North America has gone live with supply chain execution solutions from Provia Software as part of a project to manage its product shipments to retail from two of the company's North American distribution facilities at lower cost and with greater efficiency.

EMI Music North America, home to labels including Blue Note, Capitol Records and Virgin Records, has deployed Provia's ViaWare WMS (warehouse management), SPS (small parcel shipping) and TMS (transportation management) software product solutions. EMI implemented the solutions on a Windows-based server configuration.

"With the Provia suite, EMI Music is further streamlining and optimizing the distribution of our products, from warehouse to final destination," said Herb Daniel, vice president of operations at EMI Music North America. "Provia's reliable solutions are helping EMI make sure that our music is in front of consumers at retail when they want it, while helping to keep our costs down and supply chain current."

While Provia's product functionality was the main reason EMI selected the company's technology, Daniel said the fit in corporate cultures was an important consideration as well. "EMI spent a good deal of time in our search for a vendor, and we ultimately selected Provia because their executives and staff are accessible, hands-on and knowledgeable of operational processes," he said. "Furthermore, EMI wanted a company that fit well with our own culture of partnership and Provia was a good match."

Paul Crist, Provia vice president of sales and marketing, said that an increasing number of new customers are selecting the provider's Windows-based solution due to its flexibility. "ViaWare WMS is a cross-platform solution that can run on multiple platform and database options, depending on the preference of the customer," he said.

Additional Articles of Interest

— For more information on the latest trends in the fulfillment space, see the article "The Analyst Corner: Fulfillment & Logistics" in the October/November 2004 issue of Supply & Demand Chain Executive.

Understanding and filling customer needs collaboratively adds more value than designing processes and systems to beat the competition. For an example of how one company did it, read the SDCExec.com article "Aligning Fulfillment Metrics to Customer Segment Requirements."

— In order to perform on a world-class level, companies must redesign the supply and service chains to meet market demands. Dramatic changes are in order. Read more in the SDCExec.com article "Leveraging Supply Chain Logistics: Get Physical and Agile."