SafeView Uses PLM Solution to Accelerate Time to Market by 50 Percent

Personnel security devices manufacturer uses on-demand product lifecycle management software from Arena to rapidly deliver products to market

Personnel security devices manufacturer uses on-demand product lifecycle management software from Arena to rapidly deliver products to market

Menlo Park, CA — September 16, 2005 — High-tech manufacturer SafeView is using a product lifecycle management (PLM) from Arena Solutions to manage its virtual manufacturing model for the company's detection devices and accelerate the time to market cycle for its products.

Based in Santa Clara, Calif., SafeView is a maker of high-tech security scanning devices and has commercialized a holographic imaging technology that uses ultra-high frequency waves to detect, without the use of any radiation, objects that evade the discovery of traditional metal detectors, such as plastic explosives, ceramic knives and various other dangerous objects.

SafeView is relying on Arena PLM Professional Edition to facilitate real-time collaboration between multiple designers, suppliers and their contract manufacturer across the United States. Using the PLM solution, SafeView brought to market SafeScout 100 and SafeScout 360, two of the most advanced detection device product lines available, in just nine months, half the time originally anticipated, from inception to delivery.

"Deploying Arena PLM at the inception of our business two years ago was core to our success as a virtual manufacturer," said Karen Meyer, vice president of operations for SafeView. "We couldn't afford the risk of a traditional enterprise solution and needed to make sure that we could securely collaborate with design partners, suppliers and our contract manufacturer to protect our intellectual property."

Meyer said that without Arena PLM, SafeView couldn't have provided its external partners visibility into the entire development process, and it would not have been possible for the company to deliver its product to market in such a short time. "And by using Arena PLM, we've also been able to have visibility into our costs to meet our design targets," she said.

"SafeView is demonstrating how manufacturers undertaking new product development and introduction benefit from Arena's on-demand model to accelerate time to market and shrink the concept-to-cash cycle by as much as 80 percent," said Pam Kostka, vice president of marketing at Arena Solutions. "Companies of all sizes, even the smallest start-ups, can benefit from on-demand PLM, especially when there is a heavy reliance on outsourcing. We see SafeView as one of the best examples of how emerging companies are using on-demand PLM technology to drive new product innovation, especially important in the area of security, where lives depend on the rapid availability of sophisticated detection devices."

Arena said that because its PLM software is delivered as a service, every user across SafeView's "virtual enterprise" has access to the application with no software installations or downloads, no deployments and no IT maintenance. "Freed from the hassles of managing IT, SafeView is able to focus 100 percent of resources on product innovation," Arena said.

Meyer, whose manufacturing background includes stints in operations management, materials, purchasing, program management, sales and marketing, points out that SafeView also relies on Arena PLM for its high level of intellectual property (IP) security.

"As a security solutions company whose products are used in homeland defense initiatives, we need to have the most secure means of protecting our intellectual property," she said. "Arena has invested millions to ensure that all of the data associated with our product record is completely protected and can be securely shared with outsourced partners. Our data security profile rivals that of the largest Fortune 500 companies."

Arena said that its PLM solution enables manufacturing companies to share — in real time — a single version of the product record, facilitating design and engineering collaboration in diverse industries such as high-tech electronics, medical devices and consumer products. With an application that can be accessed on-demand, everyone in the global outsourced supply chain — from OEMs to their contract manufacturers, outsourced designers and suppliers — has the opportunity to work more efficiently, speed time to market and more capably address market pressures, the solution provider said.

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