Avery Dennison Dives Deeper into RFID

Manufacturer becomes certified LXE radio frequency identification technology partner

Manufacturer becomes certified LXE radio frequency identification technology partner

Atlanta — September 13, 2005 — Avery Dennison, a manufacturer of pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems, has become a Certified LXE radio frequency identification (RFID) Technology Partner. Avery Dennison becomes the first technology provider to be certified as part of LXE's recently announced RFID certification program.

Certified LXE RFID Technology Partners provide RFID products that compliment the RX1 rugged forklift-mounted RFID reader. To become certified, technology partners must demonstrate complimentary value and test their products to ensure compatibility with the RX1 system.

Specific Avery Dennison products that have been tested as part of the certification process include the Metal Track tag, a passive 915 MHz RFID tag that can be applied to metal and liquid container surfaces. Metal Track tags have been tested for several months in field pilots with the RX1, providing location identification on metal storage racks. The Metal Track tag is part of a line of high-performance RFID tags that Avery Dennison employs in supply chain and unit-level tagging applications throughout the Department of Defense, Retail, Industrial & Automotive, and Apparel & Footwear industries.

Joseph Miglionico, RFID program manager for Avery Dennison, said, "After our initial review of the LXE fork lift-mounted solution, the applicability of the system was immediately obvious. We decided to become a Certified LXE RFID Technology Partner."

Avery Dennison's businesses are organized in two other segments besides pressure-sensitive materials, including office and consumer products and retail information services. In addition, Avery Dennison offers other specialty converting businesses that produce postage stamps, battery labels, performance films, as well as a variety of specialty tapes.