Atlas Cold Storage Aims for Optimized Transportation Management

Temperature controlled logistics provider taps RedPrairie TMS to beef up efficiency, improve customer visibility and increase optimization

Temperature controlled logistics provider taps RedPrairie TMS to beef up efficiency, improve customer visibility and increase optimization

Waukesha, WI — October 21, 2005 — Temperature controlled warehouse specialist Atlas Cold Storage will implement a transportation management solution (TMS) from RedPrairie across its distribution network as part of an initiative to optimize the efficiency of its growing cold storage warehousing and distribution business.

Atlas operates one of the largest public refrigerated warehouse networks in North America and the largest in Canada. The company will use RedPrairie's DLx Transportation Management Solution for transportation planning, execution and reporting capabilities necessary to meet the ever-changing demand of the transportation industry and Atlas' customers.

RedPrairie said that its transportation solution will provide a uniform system that enables real-time visibility throughout Atlas' business entities. Atlas plans to implement the RedPrairie TMS in its Green Bay, Wis.; Hatfield, Pa.; and McDonough, Ga., facilities later this year and in Canada in 2006.

Ensuring Cost Efficiency

The three U.S. sites represent over 1.3 million-square-feet of refrigerated and frozen storage space with over 200 dock doors to provide pool and consolidation programs to its customers. Atlas provides refrigerated and frozen storage and transportation services to many well-known frozen food companies, with products including ice cream, prepared meals, bakery, poultry and dairy.

"Having a streamlined supply chain is important for any company, but for a third-party logistics provider, it's everything," said Gary Jira, general manager of U.S. transportation with Atlas. "Storage and distribution is our entire business. The RedPrairie transportation solution will ensure we have the most cost efficient and effective utilization of our carriers."

Jira said that Atlas was looking to the RedPrairie system to help the company better utilize its employees' time. "Currently they are doing a lot of manual entering, faxing, adjusting and re-entering," he said. "RedPrairie will help us eliminate that wasted time so that we may spend more time on value-added activities for our customers and maximize productivity."

Serving Customers Better

Jira continued: "Prompt loading and unloading of trailers, and timeliness of arrival and departure of trucks is vital to us. The RedPrairie system will help us serve our customers better and gain savings through continuous movement, backhauls and guaranteed reloads."

"Transportation needs for a third-party logistics provider are more complicated due to the fact that we serve multiple customers in each distribution facility and provide consolidation services," added Darryl Peacock, senior manager of IT for Atlas. "We chose RedPrairie because the system was a great functional match for our needs."

RedPrairie said that DLx Transportation manages all aspects of the transportation cycle, including planning, optimization, execution, communication and payment. The system provides the real-time tools needed to build, route, tender, assign and track shipments in collaboration with carriers, customers, suppliers, 3PLs and exchanges. In addition, DLx Transportation has a continuous planning engine that responds in real-time to changes in orders, capacities and constraints, RedPrairie said.

Additional Articles of Interest

— Freight capacity and transportation budget pressures continue to hound transportation managers. But savvy companies have discovered how to fight back. Read more in The Analyst Corner column in the August/September 2005 issue of Supply & Demand Chain Executive.

— Looking for the best carriers for your organization? Here are seven tips to help you on your way. Read the exclusive, "Need Capacity? Get Flexible."

— Think your distribution operations have been put to the test? A closer look at the U.S. Army's multi-million-square-foot distribution center that was established in Kuwait two years ago to support Operation Iraqi Freedom provides some insight for companies looking improve distribution operations under harsh conditions. Read more in "Lessons from the Operation Iraqi Freedom Theater Distribution Center to Improve Your Supply Chain Operations," an exclusive.