PEMSTAR Responds to Shifting Customer Demands

Global electronics manufacturing services provider to use Kinaxis software to achieve better response management results

Global electronics manufacturing services provider to use Kinaxis software to achieve better response management results

Ottawa, Canada — October 25, 2005 — PEMSTAR Inc., a provider of global engineering and electronics manufacturing services (EMS), said today that it has chosen to deploy Kinaxis Corp.'s RapidResponse software at three of its North American manufacturing sites.

PEMSTAR offers its engineering and manufacturing services to industry giants such as IBM, Motorola and Applied Materials. With a stated commitment to understanding customer needs and delivering concept-to-customer service solutions across the complete product life cycle, the company said responsiveness is mission critical.

With an increasing trend in customers' product mix toward lower volumes and higher customization configurations, PEMSTAR was faced with a very dynamic demand picture. In response to this challenge, PEMSTAR required a solution that offers the flexibility to sense and respond to a constant stream of demand, supply and product changes, and the visibility to see the potential impact on operations prior to committing to a course of action.

Also key to its selection of RapidResponse was the ease and speed of deployment and time-to-value. Through Kinaxis' deployment and training services, RapidResponse is expected to be fully implemented within 12 weeks, according to PEMSTAR.

We believe RapidResponse will empower our buyers and planners to make accurate decisions efficiently, and will enable them to provide real-time information when our customers need it, said Mike Miller, executive director of Corporate Business Systems for PEMSTAR. With the accelerating dynamics of the market and the increasing expectations of our customers, it's more important than ever to demonstrate our responsiveness, flexibility and reliability.

PEMSTAR will use RapidResponse to improve operations performance across its global supply chain with a specific focus on operational effectiveness in the areas of portfolio management, inventory liability and turns, and real-time information flow.

PEMSTAR operates in a highly-competitive, demand-driven industry; customer responsiveness is a key differentiator among EMS providers, said Randy Littleson, vice president of Marketing for Kinaxis. We are proud that PEMSTAR recognizes the value of RapidResponse in offering the tools they require to enable supply chain agility. We look forward to continuing a positive, long-term relationship with them.

For more information on demand planning and forecasting, see the analyst articles in the April/May 2004 and February/March 2005 issues of Supply & Demand Chain Executive.

More articles about order and demand capture.