RadioShack Re-ups with DemandTec for Price Optimization

Retailer also to implement promotion solution at 5,100 stores nationwide

Retailer also to implement promotion solution at 5,100 stores nationwide

San Carlos, CA — July 15, 2004 — Electronics retailer RadioShack has renewed its license to a price optimization solution from DemandTec and opted to implemented the solution provider's promotion optimization solution throughout its chain.

Fort Worth, Texas-based RadioShack has nearly 7,000 outlets nationwide, and it is estimated that 94 percent of all Americans live or work within five minutes of a RadioShack store or dealer.

According to DemandTec, a provider of consumer demand management (CDM) software for retailers and consumer products firms, RadioShack is renewing its license for DemandTec Price several months early based on results to date.

In addition, RadioShack will also implement DemandTec Promotion in all 5,100 of its company-owned stores.

"Utilizing DemandTec's software and science, we have the ability to understand our consumer demand and develop pricing and promotion strategies that result in both satisfied customers and enhanced profitability," said Don Carroll, senior vice president and chief marketing officer of RadioShack. "It took less than nine months to implement DemandTec Price across all of our company stores, and we expect continued benefits in 2004 from DemandTec Price and the implementation of DemandTec Promotion."

DemandTec CEO Dan Fishback said that as RadioShack's marketplace becomes more competitive, the retailer will be relying on the provider's solutions to gain insight into consumer needs and behavior and to help develop merchandising strategies.

"For generations RadioShack has been a bridge between people and technology, so it's especially gratifying to see DemandTec software performing so well for over 5,000 stores nationwide," Fishback concluded.