Sara Lee Corp. Improves Planning and Forecasting

Household and Body Care Division selects business intelligence software

Household and Body Care Division selects business intelligence software

Raleigh, NC — July 27, 2004 — The global manufacturer and marketer of brand-name products for consumers Sara Lee Corp. said today that it has deployed QlikView, QlikTech's flagship business intelligence (BI) and performance management software, throughout its U.S. Household and Body Care Division.

"QlikView has improved our sales and forecasting analysis significantly," said Gary Kahler, director of Sales & Operations Planning for Sara Lee Household and Body Care USA. "We now have a powerful performance management solution that brings interactive planning and analysis to our employees' desktops. In addition to better analysis capabilities, QlikView saves us more than $35,000 per year in reduced archiving and printing costs alone."

QlikTech said QlikView's architecture eliminates the process of designing, developing and maintaining OLAP cubes and, in most cases, the need to build and maintain separate data warehouses and data marts. This, in turn, enables companies to develop and deploy BI and performance management applications in days rather than the customary weeks or months, according to QlikTech.

"Sara Lee H&BC is an example of how QlikView can be quickly deployed throughout an organization, providing a wide range of users with better ways to track, manage and optimize their business," said Christer Berg, president and CEO of QlikTech Inc. "We are delighted with the benefits Sara Lee has gained from using QlikView and excited about developing our relationship further."