The Country Life - On-demand and Online

Founding editor of Supply & Demand Chain Executive publishes book in the digital printing era

Founding editor of Supply & Demand Chain Executive publishes book in the digital printing era

Phoenix, AZ — June 6, 2006 — You can take the country girl out of the supply chain, but you can't take the supply chain out of the country girl.

The publisher Trafford recently released the new book from Supply & Demand Chain Executive's founding editor, Julie Murphree. The book, Fresh Air, takes readers on a journey into country and rural life without requiring a move away from the city or suburbs, based on Murphree's background growing up on an Arizona cotton farm.

What makes the book interesting from a supply chain enablement perspective is that Murphree chose Trafford because they are oriented toward the digital printing environment. "Trafford doesn't print any books until orders are placed. So you're printing in an on-demand environment," said Murphree. "I felt this was appropriate based on my background as Supply & Demand Chain Executive's founding editor. After all, we must stay true to the supply chain management orientation we cover editorially."

The book lists 50 tips that provide simple, entertaining and enjoyable ways to capture a slice of country or rural life wherever one might live. The book's simple but clever suggestions to create the right country- or rural-oriented environment are reinforced with anecdotes of Murphree's own farm life.

And while Murphree doesn't talk directly about supply chain management in her book, she says readers likely will be inspired to be better business professionals by reading the lifestyle tips from her book. "Every success in my business career can be directly attributed to my growing-up experiences in the country," said Murphree. "There I learned the work ethic, that people make the real and critical difference and that you must always remember you can't do anything alone."

Interested readers can order a copy (or copies) of Murphree's book by going to and clicking on the link to the book. This will take viewers to the order site where multiple orders can be placed to reduce the price of a single-order book. The Web site is Murphree's blog (a Web log), an extension of the book where she invites others to share their own experiences about country or rural life.

Part of the proceeds from the sale of the book will go to three organizations: The Casa Grande Valley Cotton and Agriculture Women, The Crisis Pregnancy Center and Seeds of Change, a committee formed to raise money to build an office and shelter in Maricopa for the nonprofit social and behavioral health services organization Against Abuse.

Additional Articles of Interest

— What are the skill sets that will catapult your supply management group to its peak performance? For a guide to help unlock their potential, read Julie Murphree's article "Building a Better Supply Chain Professional" in the April/May 2006 issue of Supply & Demand Chain Executive.

— As you read this, someone in your corporation is treading the ethical line because of expediency, undue pressure or because they don't know better. How can we protect our organizations from flawed reciprocal business awards, conflicts of interest and a myriad of other issues? Read more in "Ethics and Procurement: The Case for Full Disclosure," the Final Thoughts column in the April/May 2006 issue of Supply & Demand Chain Executive.