Have you ever felt that your products age much faster than what your organization is prepared to handle? Because of today's tough economic environment, many products entering the market have shorter and shorter product lifecycles, leading to greater risk. In this interactive forum, you will participate in discussions with senior level panelists who live this journey every day. You'll hear candid, real-world experiences. You'll learn how to use social media and other downstream demand signals in the age of Big Data to help increase the odds of success. You'll hear how technology is helping to improve access to these latent demand signals and other relevant data. And you'll learn about the role of S&OP in the new product planning and forecasting process.