Order Management: Only as Good as your Inventory Visibility

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Inventory management in an omnichannel e-commerce environment is anything but simple. As inventory is segmented among multiple channels and locations, it becomes harder to track an item’s availability status and use that data to set pricing, offer promotions, manage scarcity and build trust with customers. Yet that same segmentation is critical to the personalized user experience that online shoppers demand, and has become a fact of life during the COVID-19 pandemic.