Cambridge Mobile Telematics (CMT) launched Freight Safety Intelligence, giving freight brokers the most current view of driving safety of the carriers they book.
"Every day, millions of families share the road with commercial trucks, and every load moved by a safer carrier makes those families safer," says William V. Powers, co-founder and CEO of CMT. "For more than a decade, CMT has helped tens of millions of people become safer drivers, preventing over 126,000 crashes and 68,000 injuries. Freight Safety Intelligence brings that same approach to freight. When brokers can see which carriers drive the safest and reward them with more business, safety becomes key to how carriers grow. This changes the incentives for an entire industry and will make the roads safer for everyone."
Key takeaways:
· Freight Safety Intelligence gives freight brokers a measure of carrier driving risk based on real-world driving behavior.
· It also creates an opt-in path for carriers to contribute data from their existing telematics systems and demonstrate their safety performance. This gives safer carriers an opportunity to distinguish themselves based on how they actually drive, strengthen freight broker confidence, and compete for more business.
· With Freight Safety Intelligence, carriers authorize data from their telematics systems through the platform. Participation is voluntary, and carriers control the data they share.
· CMT analyzes driving safety from the previous 90 days and generates a carrier-level safety score validated against real accident risk. Freight brokers can incorporate this signal into their carrier selection processes to better understand driving risk before assigning freight.
· For carriers, Freight Safety Intelligence can turn driving safety into a strategic advantage. Carriers can use recent driving performance to show freight brokers how safely they operate today, differentiate themselves from competitors, and create greater confidence in selecting them for a load. By making demonstrated safety visible at the point where freight decisions are made, Freight Safety Intelligence creates an economic incentive for carriers to improve and sustain safer driving.
