70% of Companies Faced with Making Real-Time Route Adjustments: Study

Close to 69% of companies today frequently adjust delivery routes in real-time, with 39% making changes multiple times per day, according to findings released by ORTEC.

“The ability to set an effective strategy and create optimized standards that minimize real-time chaos while balancing cost efficiency and delivery accuracy is no longer a luxury—it’s a necessity in today’s fast-moving logistics environment,” says Mat Witte, CEO of ORTEC Americas. “ORTEC is committed to helping companies optimize their delivery strategies with cutting-edge technology that enhances accuracy, improves consistency, reduces costs, and improves customer satisfaction.” 

Key takeaways:

• Traffic congestion (18%), strict delivery time windows (20%), and vehicle capacity constraints (22%) are the most significant challenges impacting last-mile route optimization. Additionally, nearly half of respondents expressed dissatisfaction with their current route optimization methods, signaling a critical need for more sophisticated solutions. 
• 40% of respondents reported that between 6%-20% of their deliveries arrive outside the promised time window due to route planning issues. Moreover, 22% of companies identified inefficient routing leading to excess mileage as a primary factor increasing delivery costs. 
• While 25% of companies have successfully implemented AI-powered route optimization, an additional 30% are either in the process of adopting or planning to implement these solutions in the near future. However, 12% of respondents indicated that dynamic rerouting capabilities remain a key area for improvement, suggesting that many existing solutions are not fully addressing the real-time complexities of last-mile delivery.