Huboo acquired Sorted Group Limited, creating an integrated platform spanning fulfilment, shipping, returns and delivery analytics.
The combined group, which processes over 100 million parcels annually and serves more than 400 brands and retailers, will create a fully integrated, proprietary, technology-led logistics platform supporting emerging brands through to established national and global retailers.
“Bringing Sorted into the Huboo Group allows us to connect fulfilment, shipping and returns into a single intelligent platform. Together, we can help e-commerce brands – from fast-growth disruptors to established retailers – operate more efficiently, deliver better customer experiences, and scale with greater confidence,” says Jo Kennedy, managing director, Huboo.
“Becoming part of the same group as Huboo gives our technology, people and customers a stronger long-term platform. There is a clear fit between Huboo’s fulfilment capability and Sorted’s delivery technology, and we are excited by what the two businesses can build together over time,” adds Paul Hill, product director at Sorted.
Key takeaways:
· The transaction brings together Huboo’s tech-enabled fulfilment expertise with Sorted’s delivery management technology to deliver a unified solution across the entire post-purchase journey.
· Together, the platform will use data and AI-driven optimization to improve carrier selection, streamline fulfilment-to-delivery handoffs, reduce integration complexity and provide greater visibility across delivery and returns for retailers, carriers and consumers.
· Sorted’s tracking and delivery data capabilities will also give retailers deeper insight into performance, enabling more transparent operations, greater optionality in carrier and service choices, and better-informed decision making.
· The combined Huboo Group will operate from established sites in Bristol, Manchester, Eindhoven, and Madrid.
