Rithum launched SupplyExplorer, powered by Rithum’s network intelligence and AI-backed data enrichment, to help retailers identify and connect with high-value suppliers faster than ever before.
“Supplier discovery has remained one of the most manual and fragmented parts of ecommerce, forcing merchandising teams to rely on disconnected data, time-consuming research, and guesswork to find the right partners,” says Blaine Nielsen, president of Retailers at Rithum. “That slows down assortment expansion, creates missed revenue opportunities, and makes it harder for retailers to keep pace with changing customer demand. With SupplyExplorer, we’re helping retailers act more quickly and confidently by bringing structure, visibility, and intelligence to how they identify and connect with the partners that will drive their next phase of growth.”
Key takeaways:
· At the core of SupplyExplorer is Merchant Match, which delivers curated supplier recommendations based on each retailer’s categories, growth priorities, and business needs. Rather than relying on guesswork or manual sourcing, Merchant Match uses network-wide data and matching signals to surface high-quality suppliers that align with a retailer’s strategic goals.
· Supporting this experience are Network Profiles, rich, supplier-controlled profiles that provide visibility into company capabilities, catalog offerings, and performance across Rithum’s network. Retailers can evaluate supplier relevance, understand historical performance, and assess fit within their assortment strategy before initiating a connection. This reduces risk, shortens evaluation cycles, and enables more confident, data-driven sourcing decisions.
· SupplyExplorer enables retailers to discover the right suppliers quickly and confidently, cutting through manual research and identifying partners aligned to category and growth goals; make smarter supplier decisions with data-backed insights, helping to ensure new partnerships are a good fit; and build assortment strategy with confidence, filling gaps and expanding into new categories without relying on cold outreach.
