San Francisco — April 10, 2003 — Moving and relocation services company SIRVA has replaced its client/server customer relationship management (CRM) software with a hosted solution from salesforce.com, customizing the application to adapt to its unique roles and customer-centric selling model, according to an announcement today from the solution provider.
SIRVA, a $2.2 billion Clayton, Dubilier & Rice portfolio company, has some 7,000 employees and operates in 36 countries under such brand names as SIRVA Relocation, Allied Van Lines, northAmerican Van Lines and Global Van Lines. The company was formed in 1999 through the merger of northAmerican Van Lines and Allied Van Lines.
Salesforce.com was initially deployed in the Allied International group in late 2001 and has spread to Relocation, Moving Services and other international divisions. Currently 175 SIRVA personnel, executives and partners use the solution online and offline. SIRVA has customized the CRM application with particular views appropriate to the needs of each unit as a way of bolstering usability and data security.
"We consolidated multiple systems down to a single salesforce.com environment," said Eric Dirst, chief information officer for SIRVA Relocation Services, the third largest relocation outsource services company in North America. "We can now identify customers common to multiple divisions while preserving granular detail on each customer's activities and preferences."
Dirst added that the solution's broad deployment allows the company to present a coordinated face to its customers while ensuring that its staff can sell efficiently across all product lines.