Smarter commerce is redefining the ways that companies generate business value. The adage that ‘the customer comes first’ is a strategy that now needs to be fine-tuned to provide better visibility for companies seeking improved responsiveness in their global operations.
More companies each day are recognizing the need for a multi-enterprise, synchronized approach to value chain management. Now, every phase of the commerce cycle—buy, market, service and sell—is affected as supply chain processes connect on all levels, from planning to execution.
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