Right on Target

Yantra solution hits the mark for the merchandise retailer Target

Tewksbury, MA and Minneapolis, MN  October 22, 2001  Yantra Corp., a provider of multi-enterprise commerce management solutions, and Target Corp., one of the nation's largest general merchandise retailers, announced today that Target has selected Yantra's Demand and Supply Solutions for its "direct-to-guest" businesses.

A rapidly growing complement to Target's brick-and-mortar stores, Target's direct-to-guest initiative provides centralized tools and systems to manage and control Target's consumer-direct operations. The company will use Yantra's applications to coordinate and monitor complex fulfillment processes across a network of Target sales channels, warehouses, stores, drop-ship suppliers, manufacturers and third-party logistics and services providers.

Yantra Demand and Supply solutions will be deployed across Target's enterprise and will act as a centralized operational engine tying together Target's "direct-to-guest" orders, inventory-sourcing locations and other business systems. These include Target's internal guest database, merchandising system, Web storefronts and point-of-sale (POS) systems. The first implementation will support the furniture, special order and gift registry businesses for the corporation's Marshall Field's division.

In a joint statement released by the companies, Devdutt Yellukar, Yantra's CEO, said his company is confident it can meet Target's needs to increase its direct-to guest operational efficiency. Deb Bauman, vice president of development for target.direct and Target financial services, Target Corp. was also enthusiastic about the possibilities: "Yantra's solution will seamlessly manage our direct-to-guest customer orders across multiple channels and sourcing locations," she said. "Yantra's open, flexible technology and robust functionality will make it easier to integrate with our legacy systems in a way that is in keeping with the Target brand."