DWL Appointment

Former Ariba exec tapped to lead growth for enterprise software company

New York  December 3, 2001  DWL, a provider of real-time enterprise customer management applications, has appointed John Baumstark as president and CEO to oversee the company's global operations and expected growth into new vertical markets.

In a statement released by DWL, Baumstark, formerly a senior vice president at Ariba, is said to have solid management credentials, and the company hopes that his experience will help the company achieve targeted growth in both U.S. and global markets. With more than 20 years' technology experience, John most recently headed Ariba's Marketplace Division.

Prior to Ariba, Baumstark served as the chief operating officer of TRADEX Technologies. In a period of 10 months, John grew the company's revenue from $1.5 million to over $55 million and increased global employee headcount from 75 employees to more than 300 employees. Ariba acquired TRADEX for $5.6 billion in Ariba stock in March 2000.

Justin LaFayette, chairman and co-founder, DWL Inc., said Baumstark's track record made him a good choice. "DWL could not have selected a more appropriate candidate to lead this company into its next stage of growth. John has been at the forefront of some of the industry's most impressive success stories, bringing profitability and steady growth to organizations with an impressive leadership style."

"DWL is creating incredible value for its customers by enabling a single view of the enterprise across all business lines and multiple back-office systems in real-time, commented Baumstark. No other company has been able to accomplish this. I look forward to leveraging the proven technology and leadership that DWL has established."

Baumstark currently serves on the board of directors of Metatomix, an e-commerce software company. He also serves in an advisory board role for e-commerce ASP CoreHarbor. Baumstark will also join DWL's board of directors.


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