Zale Chooses E.piphany for CRM

Jeweler taps customer relationship management suite in bid to improve marketing effectiveness

San Mateo, CA — April 29, 2003 — Jewelry retailer Zale has tapped solution provider E.piphany for a customer relationship management suite in a bid to improve its marketing effectiveness and cut costs.

Zale stakes a claim as North America's largest specialty retailer of jewelry, operating nearly 2,300 retail locations throughout the United States, Canada and Puerto Rico, as well as online.

The company purchased the E.piphany E.6 CRM solution in the fourth quarter and is looking to use the solution to better target its marketing, according to Bernie Sensale, senior vice president of marketing for Zale.

"E.piphany will allow us to create and execute targeted communications that will improve our marketing effectiveness as measured by key metrics such as retention and revenue per customer," Sensale said.

Sensale added that because E.piphany offers an open standards-based solution, he believed the suite would be cost effective, easy to implement and easy to maintain.

Roger Siboni, president and CEO of E.piphany, said that his company's solution would help the jeweler maximize the value of each customer interaction.