JLA Selects CRM Solution

Laundry equipment distributor chooses software to enhance customer service and improve sales effectiveness

Laundry equipment distributor chooses software to enhance customer service and improve sales effectiveness

Vancouver, British Columbia — July 15, 2003 — Pivotal Corp., a provider of customer relationship management (CRM) software for mid-sized enterprises, today announced that JLA Limited has selected the Pivotal CRM software suite.

JLA, which is one of the world's largest distributors of commercial laundry equipment with almost 30 years' experience, explained that its operating mission is to not only deliver exceptional product expertise to its customers, but also unmatched pre- and post-sales care, from the point of sale, to installation and ongoing maintenance.

The distributor said its previous sales automation system was no longer able to meet its growing business and technology requirements, and so it chose Pivotal to help fulfill its operating mission to deliver the highest possible sales and service experience to its customers and prospects.

"After several years of sustained growth, we realized that we had outgrown the capabilities and scalability of our previous sales automation system, and that it was time to replace it," said Steve Burrows, IT director, JLA Ltd. "JLA evaluated most of the reputable mid-range CRM systems and concluded that Pivotal was the only system that delivered the combination of flexibility, capability and scalability needed by our business."

Using Pivotal CRM, JLA said its employees would have access to a single, unified repository of customer and prospect information, giving them the real-time intelligence and intuitive tools required to manage, collaborate and respond more effectively to sales opportunities.

Pivotal CRM will also allow JLA to analyze how and when customers are buying to ensure that opportunities are targeted. By improving internal and external collaboration, JLA said it could improve sales effectiveness, increase customer satisfaction and enhance the conversion rates of opportunities.

According to John O'Hara, executive vice president, International, Pivotal, "JLA is a leader in its industry with a history of building high quality customer relationships. The company is advancing the way it does business through a smart, cost-effective CRM strategy that will increase sales effectiveness and further enhance the delivery of service to its customers."