AI-Powered Retail Platform Leverages Consumer Feedback to Predict Demand

First Insight rolled out a new approach to predicting pricing and demand to protect retailers’ margins amid tariff uncertainty.

“Tariffs are an opportunity to either lead with a strategy or react out of fear,” says Greg Petro, CEO of First Insight. “Moves like early order pulls, blanket price hikes, steep promotions, or arbitrary cuts may feel safe—but they aren’t a strategy. Now is the time to plan. We are guiding leading retailers and manufacturers around the globe to use real-time AI market data to get through the tough calls now, so they’re prepared to navigate unpredictable, but inevitable future scenarios.”

Key takeaways:

·        First Insight’s approach to tariff readiness ensures that retailers–in the United States and across Europe–are optimizing the factors they can control, such as consumer-facing pricing, assortment planning, how much inventory they should stock and which products they shouldn’t stock.

·        These insights equip retailers with 1-week turnaround of data.  

·        By tapping into its global network of 360-plus million users, First Insight’s platform engages actual consumers to take real-time temperature checks on what they value, what they’ll buy and what they won’t and delivers the resulting actions within 24-48 hours.

·        These insights help retailers remove unpredictability from inventory planning.