Pressure Mounts to Innovate for Last Mile

Evolving consumer demands and new grocery delivery models are making it a “when” not “if” companies are investing in last mile innovations.

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In the long and winding logistics supply chain, the last mile—delivering directly to a customer’s home—is gaining greater importance in today’s customer-driven e-commerce world. And nowhere is last-mile delivery coming into sharper focus than in the food and grocery industry. While still a small percentage of grocery sales, online shopping and last mile delivery is poised to grow, presenting both challenges and opportunities for food and beverage companies.

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