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![Figure 1. [Source: The Chemistry of Strategy: Strategic Planning for the Not-Yet Fortune 500, ©John W. Myrna, published in 2014 by Global Professional Publishing Ltd.]](https://img.sdcexec.com/files/base/acbm/sdce/image/2014/06/replacement-product-timeline_11502795.png?ar=16%3A9&auto=format%2Ccompress&dpr=2&fit=crop&h=135&q=70&w=240)
