74% of Shoppers Feel Guilty for Shopping with Big-Box Retailers

Kenco identifies key consumer trends and preferences across e-commerce shopping habits, sustainability, delivery and more.

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In its latest survey, Kenco identifies key consumer trends and preferences across e-commerce shopping habits, sustainability, delivery and more.

Results reveal that consumers value convenience and sustainability and are more willing to shop with businesses that do both. According to the survey, 81% of respondents still shop online most frequently with Amazon and big box retailers for their low prices and convenience. However, shoppers are still conflicted in aligning their principles with purchases, allowing new market opportunities.

The Coronavirus disease (COVID-19) pandemic has made a severe impact on online shopping and there are no sign of this trend slowing down.

According to the survey:

  • 41% of consumers make online purchases once a week
  • Nearly 20% of consumers make online purchases multiple times a week
  • 84% of consumers expect their online purchases to increase or remain the same post-pandemic.

“The pandemic drove record volumes of consumers to online shopping channels for the products and services they need during the pandemic,” said Dan Coll, vice president, eCommerce Fulfillment at Kenco. “This commitment to eCommerce is paving the way for brands to capitalize on digital sales growth and with the data showing most consumers expect to maintain and increase these new levels post-pandemic, eCommerce adoption is here to stay.”

Per BusinessWire:

  • The undeniably growing preference for e-commerce only confirms Amazon and big box stores’ continued domination of the market, with 81% of consumers choosing to most frequently shop online with these goliath retailers.
  • 36% of consumers associate shopping online with Amazon or big box retailers with feelings of guilt, while 74% feel they’re taking away from small businesses
  • 69% of consumers are either highly likely or likely to forgo faster delivery options for more sustainable options such as delaying deliveries by grouping orders or combining orders with others on the same route.
  • The data reveals that these feelings of guilt associated with making Amazon or big box purchases increase as consumer age decreases, showing trends towards environmentally and/or socially conscious shopping will only continue to gain momentum.
  • Although sustainability is top of mind for consumers, it’s often not commercially realized. The brands that can merge these seemingly at odd consumer needs – ethics and convenience – have an opportunity to capture the market.