Study: 71% of Consumers are waiting for Black Friday and Cyber Monday to Snag Deals

The 2020 holiday season is beginning to look a lot different due to the ongoing COVID-19 pandemic. As retailers shift to accommodate a new kind of holiday shopping experience, CommerceHub surveyed more than 2,500 consumers between the ages of 18-74 across the United States to find out how the COVID-19 pandemic is changing consumers’ holiday shopping plans.

Notable holiday shopping trends include:

·        More than 80% of consumers plan to holiday shop online.

·         Even with pandemic uncertainty, shoppers are still planning to shop deal days—Black Friday and Cyber Monday, but this year it’ll be online.

·         A product being in stock along with plenty of choices is the primary reason consumers say they’ll choose a retailer or brand to shop with this holiday season.

·         Electronics and video games and apparel and accessories topped the list for what consumers will be looking to gift this holiday season.

·         Consumers who prefer to shop in-person are more likely to shop at stores that require customers to wear a mask.