Kohl's Partnership with Amazon Pays Off

Participating Kohl's stores that allowed Amazon returns saw an increase in foot traffic since October.


Kohl's Corp. partnership with Amazon is paying off since launching its pilot program to accept Amazon returns in some stores in October.

According to data analyzed by Gordon Haskett Research Advisors, a participating Chicago Kohl's store saw an 8.5 increase in foot traffic. The study also found that around 56 percent of those who returned Amazon goods to a Kohl's location were new shoppers.

The data found that stores that offered returns had more customers spend time in it. The data was obtained by tracking customer traffic via cell-phone data. 

Kohl's decided to partner with Amazon to bring customers to its stores. The retailer also sells Amazon products such as the Echo. 

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