According to data analyzed by Gordon Haskett Research Advisors, a participating Chicago Kohl's store saw an 8.5 increase in foot traffic. The study also found that around 56 percent of those who returned Amazon goods to a Kohl's location were new shoppers.
The data found that stores that offered returns had more customers spend time in it. The data was obtained by tracking customer traffic via cell-phone data.
Kohl's decided to partner with Amazon to bring customers to its stores. The retailer also sells Amazon products such as the Echo.
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