2017 Holiday Will Be the ‘Season of Same-Day Delivery’

Data about same-day delivery shows it will be a key factor in where shoppers purchase holiday gifts this year.

Dropoff Holiday Survey Infographic 5a14979d8cdd8

New data released from Dropoff, a same-day delivery service, shows a majority (60 percent) of U.S. holiday shoppers are more likely to purchase gifts from retailers that offer same-day delivery. That number goes up for the 67 percent of consumers who plan to do last minute holiday shopping this year. Of those, 90 percent said they are more likely to purchase from retailers offering same-day delivery.

According to online shopping predictions by Adobe Analytics, 2017 holiday season digital sales are projected to break the $100 billion mark a 16.5 percent increase over last year. What’s more, they expect Cyber Monday to be the largest online shopping day in history, with $6.6 billion in sales.

This comes at a time when consumers have higher expectations than ever for faster delivery one outcome of what some refer to as the “Amazon Effect.” According to the Dropoff survey, that’s even more true when it comes to holiday purchases. Ninety percent of respondents stated that receiving purchases on-time is even more important when those purchases are gifts, and 89 percent said that after purchasing a holiday gift and having it delivered same-day, they are "extremely likely" to recommend that retailer to others.

”The holiday shopping season is a pivotal time for retailers, with tremendous opportunity to earn consumers’ loyalty,” says Sean Spector, CEO of Dropoff. “It’s evident that same-day delivery is an important factor for shoppers, especially this time of year. Working with a trusted same-day delivery partner can help retailers ensure their values are carried out from the moment of purchase all the way through delivery.”

Additional survey findings include:

  • Same-day delivery drives brand loyalty, with 75 percent of respondents stating they are more likely to purchase from a retailer again after having received a same-day delivery. That number goes up to 86 percent for Millennials.
  • Slow delivery leads to cart abandonment. More than half of consumers (61 percent) have abandoned a purchase due to slow delivery options.
  • Being able to track the delivery of your purchases in real-time is a key differentiator. Ninety percent of consumers said if their purchase can be tracked in real-time during the delivery process, they would be more likely to purchase from the brand/retailer again. Seventy-seven percent agreed that when the purchase is a gift, real-time tracking is even more important. Sixty percent of consumers indicated that they would be less likely to purchase from a retailer again if they aren’t able to track their purchase in real-time.  
  • Consumers are 2 percent more likely to recommend a brand that offers same-day delivery versus one that offers free delivery.

Dropoff works with national brands across many industries for last-mile, same-day delivery, including Whole Foods, Sprinkles, Neiman Marcus, Zazzle, Airbnb, JW Marriott, and McKesson.