Startups Target Holiday Shopping Procrastinators

Curbside let's you shop on your phone, then employees grab your purchases and bring them to your car when you arrive

USA Today

Colma, CADec. 23, 2015—As the clock ticks down to Dec. 25, procrastinators and those simply short of time can turn to online retailers, including some tech startups, that provide nearly on-demand service.

For last-minute deliveries, “Amazon is the leader of the pack,” said Greg Aimi, an e-commerce analyst with Gartner. However, a small flotilla of startups stand at the ready to come to consumers’ aid.

In a crowded Target parking lot in Colma, just south of San Francisco, Sandra Cunanan tried out Curbside the week before Christmas.

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