Dynatrace Joins Demandware LINK to Accelerate e-Commerce Innovation and Success

Pre-built integration enables Demandware clients to optimize customer experience and maximize sales

Boston, MADec. 3, 2015—Digital performance software company, Dynatrace, announced that it became a Demandware LINK Technology Partner, joining a community committed to accelerating the value of the Demandware Commerce platform. Through the LINK Technology Partner Program, Dynatrace developed a pre-built integration between Dynatrace User Experience Management as a Service (UEMaaS) and Demandware Commerce, making it possible for Demandware clients to measure their customer’s experience, and to rapidly optimize the performance of their commerce platform to maximize conversion and satisfaction.

Dynatrace UEMaaS provides Demandware customers with deep insight into every single user interaction, in every location, 24/7. By sharing data through role-based dashboards, developers, testers, architects and digital business owners can make fully informed decisions on improving customer experience to maximize sales revenue and conversion rates. Deployment is also fast; customers simply follow the instructions from the LINK marketplace and install to their Demandware application.

Competitive advantage in retail today comes from innovation, market expansion and exceeding customer expectations. With Dynatrace UEMaaS, Demandware retailers are now able to profile their customers’ experiences in granular detail on every device, operating system and location. In addition, they can see impending performance issues in real time so they can proactively resolve them to minimize any impact on customers and sales.

According to Tom Griffin, senior vice president of corporate development at Demandware, “Digital channel performance is a priority for our customers and, with Dynatrace joining the LINK ecosystem, they have a technology to address performance issues and maximize end-user experiences.”

“As the leader in digital performance solutions, we help thousands of businesses, large and small, to deliver the best mobile and web experiences,” said Steve Gross, vice president of strategic business development and alliances at Dynatrace. “Every user and every transaction are critical to overall business success and, together with Demandware, we enable retailers to compete and win in today’s digital economy.”