Eden Prairie, Minn.—Sept. 23, 2014—As a large third-party logistics company with over a century of experience working with fresh produce, C.H. Robinson and its recently rebranded produce division, Robinson Fresh, utilized their strengths to support two important nationwide hunger-relief efforts.
In recognition of a collaborative effort, C.H. Robinson was presented with Second Harvest Heartland’s 2014 Hunger Hero Innovation Award for the company’s contribution to a large-scale agricultural rescue project. Through an innovative pilot program, C.H. Robinson helped Second Harvest Heartland boost transportation efficiencies and played an integral role in the shipment of almost 1 million pounds of sweet corn to participating food banks throughout North America.
Second Harvest Heartland is a large and efficient food bank in the United States. As member of Feeding America, a national network of more than 200 food banks serving every state in the United States, the organization relies on the support of its vast network of community partners, volunteers and donors who are dedicated to this particular cause.
“With C.H. Robinson’s help, we were able to improve on an important aspect of our business—getting food to those who need it the most,” said Rob Zeaske, CEO of Second Harvest Heartland.
“C.H. Robinson received our Innovation honor because of their willingness and ability to go above and beyond to create new and effective solutions.”
Throughout 2013 and 2014, Robinson Fresh used its fresh produce knowledge and brand power to promote the Association of American Retired Persons (AARP) and AARP Foundation’s Drive to End Hunger campaign. The initiative aims to raise awareness and funds to address the problem of hunger that exists among nearly 9 million Americans who are 50 years or older C.H. Robinson sourced and shipped over 2.5 million pounds of Tropicana clementines in specially designed packaging that featured the campaign’s spokesperson, four-time NASCAR Cup Champion Jeff Gordon, and raised over $70,000 for the AARP Foundation.