PROS Big Data Applications Enhances the Customer Experience

Brasil Foods selected PROS big data applications to support its customer experience and price effectiveness initiatives

Houston, Texas and Sao Paulo, BrazilAugust 22, 2014 – PROS, a big data software company, announced that Brasil Foods selected PROS big data applications to support its customer experience and price effectiveness initiatives.

Brasil Foods, headquartered in São Paulo, is a large protein-based chilled and frozen food producer, with operations in more than 120 countries, approximately 20,000 integrated out-growers and more than 109,000 employees. The company operates across a broad range of food products, including meats, processed foods from meat, dairy products, margarines, pastas, pizzas and frozen vegetables, serving thousands of retailers around the globe.

“We serve millions of customers around the world, with more than 3,300 products,” said Brasil Foods Pricing Manager Fabio Freitas. “Our complex customer environment relies on data from our SAP system. With better automation and intelligence, we can respond more accurately to customer requests by channel and region, and manage seasonal demand for our products. PROS pricing solutions and strong customer references set them apart from their competitors. From the start, the company took time to learn what was important to our business and demonstrated its commitment to our success.”

“We see firsthand that companies around the world are looking for new opportunities to grow their businesses and improve the customer experience,” said PROS Chief Operating Officer Blair Crump. “They increasingly recognize big data as an untapped source of growth that enables them to outperform in their markets. PROS continues to expand its footprint and customer base worldwide.”

Latest