PAG Leisurewear to Grow B2B and B2C e-Commerce Business

NetSuite's omni-channel solution enables clothing wholesaler to provide a seamless customer experience

LONDON /PRNewswire/ -- NetSuite Inc., a provider of cloud-based financials/enterprise resource planning (ERP) and omni-channel commerce software suites, announced that PAG Leisurewear, a UK apparel wholesalers, is using NetSuite SuiteCommerce to manage its omni-channel business from end-to-end on one unified business management suite, including business-to-business (B2B) and business-to-consumer (B2C) e-commerce, financials, inventory management, order management, third-party logistics, marketing, and customer service and support, all without a dedicated IT staff.

Established in 1969, PAG Leisurewear distributes wholesale clothing for the world's best brands, such as Gildan and Fruit of the Loom, and was recently recognized for its work as the official "supplier of clothing (ceremonies) to the London 2012 Games." PAG Leisurewear first implemented NetSuite in 2008 to run its financials and other back-end business operations. As the company was exploring new ways to deliver a seamless customer experience, PAG Leisurewear decided to deploy its website on NetSuite SuiteCommerce.

SuiteCommerce's flexible cloud platform delivers what PAG Leisurewear needs to stay competitive and succeed in today's business environment, including: real-time visibility and control of its entire commerce business to support timely inventory refreshes and seamless interactions with customers, and a complete, unified commerce shopping experience for B2B and B2C customers from any device.

The flexibility of SuiteCommerce allowed PAG Leisurewear to build a consumer-like website that mirrors today's B2C sites, but with the unique functionality its B2B customers require. For example, PAG Leisurewear is leveraging an advanced grid order sheet to help customers quickly and easily select, and add items to the cart. Customers are also able to access current and future stock information in various time periods, an important capability for customers who may need an order immediately.

Wholesalers and distributors are looking for ways to transform their businesses into agile enterprises with timely execution and an online consumer-like experience in order to succeed in this very competitive market. NetSuite's cloud-based platform provides the business agility to rapidly expand into new markets and sales channels, while reducing IT costs and providing a seamless customer shopping experience. In addition, the SuiteCommerce advanced web store allows the creation of rich interactive and engaging shopping experiences with features like faceted search and navigation, advanced product imagery, searchandizing and dynamic merchandising. And with complete design flexibility and responsive technology, build sites that display elegantly across all devices.

Michael Hanreck, partner, PAG Leisurewear, comments: "The traditional methods of distribution, which used to rely solely on fax and telesales, are quickly shifting to meet the preferences of today's consumers. The web has now become the center of our business to meet the needs of our customers who demand an easy-to-use web store with real-time access to stock information from any device. SuiteCommerce is the future-proof e-commerce platform we need to support our customers and growth plans."

SOURCE NetSuite Inc.

Companies in this article