Triumph Motorcycles Launches New Online Store on Bridgeline Digital’s eCommerce Fulfilled Platform

Platform integrates WMS and supply chain logistics functions with Bridgeline iAPPS Commerce to provide holistic solution

Burlington, Mass.Dec. 19, 2012—Web development company Bridgeline Digital Inc. launched a new business to consumer (B2C) Website for the U.S. subsidiary of Triumph Motorcycles, a motorcycle manufacturer based out of Britain. Triumph’s online storefront is the first to launch on the new eCommerce Fulfilled platform offered by Bridgeline Digital in partnership with UPS Contract Logistics.

eCommerce Fulfilled deeply integrates Bridgeline’s iAPPS Commerce platform with the UPS Warehouse Management System (WMS) and their supply chain logistics capabilities to provide customers with a seamless end-to-end solution.

Triumph sought to further expand their sales by offering a B2C channel as a service to their dealers in order to augment an already thriving dealer brick and mortar business model. The new Website complements and strengthens Triumph’s network of 200+ dealerships across North America and drives a true multi-channel experience for their customers.

Bridgeline Digital and UPS have created a user-friendly solution that helps make Triumph’s eCommerce business successful,” said Matthew Sheahan, Vice President of Sales and Operations for Triumph Motorcycles. “At Triumph, we have unique requirements because of our brand promise and product offering and the importance of delivering a seamless customer experience both online and in local Triumph dealerships. Bridgeline was able to take those requirements, interpret them and deliver a Website that we believe will drive online sales while enhancing the customer’s overall experience with Triumph.”

The out-of-the-box and seamless integration between the iAPPS platform and UPS provided Triumph with a quick and efficient time to market. By choosing eCommerce Fulfilled, Triumph benefits from the Webstore capabilities of iAPPS Commerce; the expertise and professional services from Bridgeline Digital; and the robust inventory and logistics management of UPS. This combination of product and services creates a seamless customer experience that covers Triumph’s eCommerce needs all the way from click to ship.