One Kings Lane Utilizes Catalog Spree and Enters Digital Space

Online home marketplace provider’s first digital catalog enables online browsing and sharing

Los Altos, Calif.Oct. 18, 2012Catalog Spree, an online platform that lets users view digital catalogs, partnered with online home marketplace provider One Kings Lane to allow consumers to buy home items via its daily digital catalog, which is updated once items sell out to provide new ones as they become available.

“Not only is this the first time an online marketplace has offered its deals in a digital catalog format but this also represents Catalog Spree’s first partnership with a ‘non-traditional’ retailer, which pushes the boundaries of the catalog concept,” said Joaquin Ruiz, Chief Executive Officer, Catalog Spree. “The One Kings Lane catalog publishes on a daily basis, offering consumers the best of both worlds—their favorite online marketplace in an immersive, editorial browsing experience.”

Catalog Spree provides more than 250 catalogs from name-brand companies and allows consumers to browse catalogs and share products via email, Facebook and Pinterest.

Catalog Spree created a broad and enthusiastic community of catalog shoppers that enjoy shopping brands they love—and now multiple sales launched daily—in one place,” said Greg Fant, Chief Marketing Officer, One Kings Lane. “We wanted to tap into this community to exclusively offer a new way to shop our sales on top-brand items for the home. We're excited to bring One Kings Lane to the leading digital mall as the first online marketplace to do so.”

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